The Importance of the Behind the Scenes Video

Video is becoming incredibly important for business in the online world, both for search reasons and for promoting what you do and the service or products you offer.

But it’s not just about the video, sometimes if you are filming an event, an accompanying behind-the-scenes video can be just as important.

A behind-the-scenes video gives the viewer an additional layer of access that they would never get with the main video. It’s a great away to supplement the main video and can engage on a different level.

Weight Watchers have produced a great example of a behind-the-scenes video, with their “Do it our way” commercial featuring pop star and former Strictly judge, Alesha Dixon.

Below is the original commercial and the behind-the-scenes part of the advert:

Greedy Media co-founder Justin Lennox-Bradley says, ” a second advert can be just as powerful as the original, we do a lot of behind the scenes films, if you’re going to spend money on the main project, for a fraction of the cost you get a great second film that not only compliments the main video but can reach out to a new audience on many social media platforms.”

To find out more about what we do and our videos, visit our website at www.greedymedia.co.uk and like Greedy Media on Facebook to keep up to date with the latest news.

Beware the dark side: Why is the online video world so obsessed with Star Wars?

It’s one of the most popular and highest grossing film series of all time, but Star Wars is now making a resurgence on the small screen.

Ever since Volkswagen premiered their ingenious mini-Darth Vader commercial for the VW Passat last year, the video world has gone Star Wars crazy, with varying degrees of success.

Darth Vader is arguably the most iconic villain of all time, but for him (and Star Wars) to be featured on so many ads in the last year is going a bit too far.

Take a look at the commercials from the likes of VW, PC World, Curry’s and Vodafone and let us know what you think – is the video world going Star Wars crazy? Which are your favourite?

Volkswagen: The Force

Volkswagen: The Bark Side

PC World

Curry’s

Those were the good ones, and then there’s this…

Vodafone RED Box

We want to know your thoughts – do you think there’s too many Star Wars ads? Let us know what you think on the Greedy Media Facebook page and via Twitter.

 

How Video can help you climb to the top of the search mountain

Gone are the days when television was the main way to get your video seen. Thanks to the power of Youtube, Vimeo and the rise of Facebook and Twitter, video is more powerful than ever before.

If you want your website to be seen on search engines, it needs a video. And the more creative and original the video, the more likely is that it will go viral and do wonders for your business.

People spend five times longer on a website when it has video (5 minutes 50 seconds as opposed to the standard 48 seconds). And it’s been proven that websites with video are more likely to appear on the front page of search engines – 53 times more likely to be precise.

Because Youtube is owned by Google, being a success on Youtube can have significant advantages for your website. It’s been predicted that by 2013 90% of internet traffic will be online video, so if you get it right, you’re laughing – all the way to the bank in all likelihood, as video promoted products are 85% more likely to be bought.

As Youtube is the second biggest search engine in the world (behind Google), if you optimise your videos in the right way it can pay huge dividends, both for search and for traffic, as more than 3 billion people watch videos on Youtube every day.

If you want to capitalise on the online video boom and want to get your company noticed, while getting it produced by people who specialise in online video, then take a look at what we do and visit the Greedy Media website.

Embrace the power of online video

A picture says a thousand words. If that’s the case, then video takes it to the next level. A minute of video is as powerful as 1,800 words, which is why more and more businesses are embracing the power of online video.

Former Google CEO Eric Schmidt predicted last year that online video spending will top the $20 billion a year mark by 2020, as more brands than ever before strive to achieve that viral video campaign that puts their company on the map.

Consider the facts: 40 million people in the UK use the internet each month, and video is by far the most popular way to reach those people.

48 hours of video are uploaded every minute on Youtube, and the video behemoth gets an estimated 3 billion views per day. Cisco estimates that by next year, 90% of internet traffic will be online video – which shows you just how important video is.

Video advertised products are 85% more likely to be bought, which means if you get your campaign right, then the rewards are endless.

Anyone can pick up a camera and start filming, but not everyone can do it right.

Find out more about online video from a company that specialises in creating them and like Greedy Media on Facebook and follow us on Twitter.

Greedy Media’s top Super Bowl XLVI Commercials

This Sunday sees America’s premier sporting event – the Super Bowl – where two teams face off in Indianapolis to be crowned NFL Champions.

But forget about the New England Patriots or the New York Giants, the best part about the Superbowl is the commercials.

Every year the big hitters of the online video world screen their latest commercials on Super Bowl Sunday, in the hope that their video can go viral and be the success of 2012.

Last year, we had the Volkswagen and their Darth Vader advert, and in 2010 Old Spice reigned supreme and went viral. This year, the likes of Audi, Toyota, Honda, Hyundai, Pepsi and Volkswagen have all released their latest ads to air this weekend. And with Super Bowl ad space not coming cheap (it’s estimated to cost $3.5 million per 30 seconds), there’s all to play for.

Here are Greedy Media’s top 5 Superbowl commercials for 2012:

Volkswagen – The Dog Strikes Back

Cars.com

Toyota

Volkswagen – The Bark Side

Acura

What do you think – what’s your favourite Superbowl ad this year? Let us know on the Greedy Media Facebook page or tweet us your thoughts.

 

 

Greedy Media Competition news!

To celebrate the creation of Greedy Media’s all new Facebook page we are about to launch a very special competition. The prize is about as unique as prizes come, the chance to win a completely original piece of street art by artist Billy. Her work is a wonderful mix of traditional African and South American street art attitude. Australian tribal shapes also feature throughout as well as the Aborginal style animals. Mixing these multicultural influences with strong, vivid colours and bold type gives her work real visual appeal.

The Piece we are giving away is being created exclusively for this competition!

Check out some examples of her work below.

Here is some footage of Billy in action in Berlin…

Make sure you head over to Greedy Media on Facebook and Like us for a chance to win this amazing prize, competition launches very soon!

http://www.facebook.com/GreedyMedia

The best in “viral” online video

It’s clear, online video has become so big it’s impossible to ignore. The potential of sites like Youtube and Vimeo are finally being realised by brands and business’s all over the world. Going “viral” is now a sought after part of the marketing process and the creation of videos involving flash mobs, so called amateur video’s, stunt videos or just making a brilliantly funny ad has become a popular means of selling products and spreading brand awareness. Online views and shares have become a mark of an advert’s success.

   “We would be missing a significant segment of our consumers if we didn’t advertise around it. Our investment in video-on-demand (VOD) is growing and is now a regular part of our audio visual spend, including TV and cinema. We see VOD as a great way of reaching an early adopter audience, so we use it to seed our content ahead of linear TV launch and to hit a core youth audience who find the idea of appointment-to-view TV anachronistic.”

Suzy Smith, marketing director, Lucozade

Here are some of the best viral ads.

This ad from T-mobile used the popularity of the Royal wedding to great effect and made the news around the world.

This began as an ad shown during the Super Bowl in 2010 but became a world wide smash hit though youtube. Shared across just about everyone on Facebook it has now been viewed nearly 38 million times!

The old spice commercial then became a sesame street parody in a series of copy cat ads which proved successful in their own right.

A brilliant hidden camera stunt from Carlsberg from September this year, it has already racked up nearly 10 million views!

One of the best sporting virals, Federer hits a can off a man’s head during a Gillette/British skin foundation shoot. Real or fake it has still been seen by nearly 9 million people!

A modern classic in the viral ad world from Nokia involving Bruce Lee and Ping Pong.

Very clever ad from Samsung involving LED’s and sheep herding.

Another ad that premiered during a Super Bowl, this time from Volkswagen. It has had over 44 million views in a year, impressive to say the least.

Ken Block’s Gymkhana series for DC shoes are epic to say the least. The view count for all 4 videos is up to nearly 100 million.

To find out more about online video from a company that specialise in creating them, visit http://www.greedymedia.com/ and visit us on Facebook, http://www.facebook.com/pages/Greedy-Media/128613677216058